SEO

SEO (Search Engine Optimization) is a strategy to improve the ranking of natural (non-paid) search results of search engines (such as Google, Baidu, etc.) by optimizing websites and content. Its core goal is to increase the visibility of the website and attract more potential users to visit.

Optimizing the website through technology can make the keywords of your website layout rank higher. Users can find your website by searching keywords and visit it, which brings a lot of free traffic and conversion to the website. It is also the lowest cost way to promote the website, and it can also make your advertising group get a good score.

Why is SEO important?

1. Free traffic: High ranking brings more natural clicks and reduces reliance on paid advertising.
2. User trust: Top-ranked websites are generally considered more authoritative and reliable.
3. Long-term effects: High-quality content and technical optimization can bring continuous traffic, rather than a one-time investment.

How does SEO work?

Search engines determine rankings through the following steps:

1. Crawling: Using a "spider" program to crawl web page content.
2. Indexing: Storing and classifying content in a database.
3. Ranking: Sorting web pages based on algorithms (such as relevance, user experience, etc.).

Core strategies for SEO

1. Keyword research

   • Find high-value keywords that users search for (such as tools: Google Keyword Planner).
   • Example: A website selling coffee machines can optimize "recommendations for home coffee machines" instead of "coffee machines".

2. Content optimization

   • Provide original and valuable content to solve user needs.
   • Naturally integrate keywords into the title, text, and image Alt tags to avoid stacking.

3. Technical optimization

   • Increase website speed (tool: Google PageSpeed ​​Insights).
   • Adapt to mobile terminals (responsive design).
   • Optimize URL structure and use SSL certificates (HTTPS).

4. User experience (UX)

   • Clear navigation, reduce pop-up ads, and improve reading experience.
   • Reduce bounce rate (the proportion of users who leave immediately after entering).

5. External link building

   • Get natural backlinks from other high-quality websites to enhance authority.
   • Avoid buying spam links, which may be punished by search engines.

6. Local SEO (for physical stores)

   • Register on Google My Business and optimize local keywords (such as "Beijing coffee shop").

7. Data analysis

   • Use Google Analytics to monitor traffic sources and user behavior.
   • Regularly adjust strategies to adapt to algorithm updates.

“Black Hat SEO” to Avoid

• Cheating methods such as keyword stacking, hidden text, plagiarized content, etc. may cause the website to be downgraded or banned.

Summary

SEO is a long-term and continuous process that requires a combination of technology, content and user experience optimization. With the intelligence of search engine algorithms (such as AI identifying content quality), relying solely on skills is no longer enough. The core is still to provide users with truly valuable information.